Glass Ave
Brand Development

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Glass Ave has been one of the most rewarding brands I’ve had the opportunity to work on. When founder Rabbit decided to move his 17-year old shop from the Newport strip and over the bends to iconic Avalon Beach, it felt like the perfect moment for the brand to evolve. A brand with that much history already carries weight, so the challenge was finding the balance between respecting what people already loved and pushing it into a fresh new chapter.

Working closely together, we rebuilt the brand from the ground up. The new identity still holds onto its graphic, street-rooted edge, but feels more refined and fresh. Across branding, logo design, web, content production, social media and merch, the outcome became a destination brand for some of the freshest men’s streetwear on the Northern Beaches.

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